Just before Christmas last year I attended the Gentleman’s Grooming and Lifestyle show in London. Whilst there I met some great people and tried out some fantastic beard products.

Two people in particular stood out – Russ and Sam from Well Groomed Wizard. They’re a father and son combo, who really inspired me with the story about how they have grown their business.

I purchased some of their beard balm and we agreed to keep in touch. This later led to me agreeing to review more of their products.

Who are Well Groomed Wizard?

Started in 2016, Well Groomed Wizard aim to combine design and business skills to bring their own vision of how a beard care and men’s grooming range should look.

Their brand aims to offer a little something for any 21st century beard, or any man in need of a bit of grooming.

The beard products

After using their balm for the past few months, I was excited to receive the other products and try them out.

So over the course of the past week or so, I have been trying out their:

Here is my review of Well Groomed Wizard’s beard care products:

Beard oil

well groomed wizard - beard oil

If you regularly read my blog, you will know the level of importance I give to beard oil.

It forms a key part of my grooming regime.  Every day I apply it in order to keep the skin underneath my beard moisturised.

The first thing to say, is that Well Groomed Wizard’s beard oil certainly looks the part. I was already a big fan of their branding, but I must say the bottle doesn’t look out of place with other high-end male grooming products.

But of course, the quality of the product is most important. If you’re a fan of citrusy scents, then you’re in luck! Combined with the woody aroma of cedarwood, the oil has a unique scent that stands out, but is not too overpowering which is the danger when you use such strong ingredients.

In terms of the effect on my beard, the only feedback I can give is positive. It’s made my beard feel soft and the skin irritation that I sometimes get beneath my beard hasn’t flared up.

Beard balm

You will notice if you clicked on the link above on Well Groomed Wizard’s website, the product is listed as a beard conditioner. However, on the bottle it states that it’s a beard balm.

This is an important point. Since I’ve been using it, I feel that it has left my beard feeling softer and nourished. It actually has a similar feel to the conditioner you would use on your head hair.

The key ingredient for me is shea butter. With its moisturising and anti-inflammatory properties, it will help to reduce dry skin and get rid of any beard dandruff problems you may have.

There is one thing that you must consider however. If you’re looking for a product to style and hold your beard in shape, this product might not be for you. Use it for keeping your beard soft and healthy on the other hand and you won’t regret it.

Beard comb

well groomed wizard - beard comb

When I met the guys in London, I must admit I did nearly buy this beard comb.

Why? Well for a start from an aesthetic point of view, as a folding comb it looks really cool. But in a more practical sense, you get a two for one deal. It can be used for both your hair and your beard!

In terms of beard combing, it’s very effective. The wide teeth make it a suitable choice whether you’ve got shorter or longer facial hair. Unlike other combs I’ve used in the past, this one didn’t get caught in my beard at all thankfully! Anyone who has experienced this pain will know what I mean.

Boar bristle beard brush

well groomed wizard - beard brush

It’s all very well having beard oil and balm, but without a good brush you’re simply going to have problems growing a healthy beard.

This may sound strange, but normally when I’m looking for a brush, I want the bristles to feel a little rough. I always felt that this was necessary in order to distribute the beard oil evenly.

However, my opinion has now changed. Without doubt, Well Groomed Wizard’s beard brush is the softest one I have ever used.

But more importantly, it still does what it is intended to do – distribute beard oil across all of your hairs and keep the skin underneath it moisturised. The perfect combination!

Strong hold beard and moustache wax

well groomed wizard - moustache wax

Interestingly, this product is billed as a wax for both beards and moustaches.

I’m pointing this out, as usually I’m not a regular user of moustache wax, as I tend to keep mine trimmed. So for this review however, I decided to use it for both purposes.

What I found was that it was of better for keeping my moustache in check. This is mainly due to the size of tin which although is perfect for a tash, it is not as useful for beards that are particularly long.

This is because you would need to use a significant amount of the product to get the most benefit out of it.

In terms of scent, the use of lemon oil is certainly a big plus for me. Like their beard oil, it is not too overpowering and I would highly recommend it as a compliment to the other beard grooming products that you use.

Disclosure: I was financially compensated for this post. However, the opinions are completely my own based on my experience.